Thursday, October 7, 2010

Studio Owner Buzz: Facebook Marketing Tips

Four Fantastic and Free marketing ideas using your Facebook fan page to hold a contest!

1) Picture Match
Make a status on your fan page say something like:
"One Week Only! Change your profile picture to match ours and be entered to win a $20 gift certificate to the studio. One entry per day, per family."
Within minutes you will see your logo EVERYWHERE!

2) Instant Testimonials. Ask your fans to leave a comment about "why they joined" or "their favorite memory of last year was" to get entered in for a drawing.

Your fan page will be covered with fabulous testimonials!

3) Recruit Fans!
Another type of contest results in your page getting more fans. Your fans must try to refer new people and the new fans must post a comment and say who their friend was that linked them.

At the end of the time period, the person with the most referrals wins the prize.

4) Fan Photos.
Ask your fans to upload a photo of their child to your fan page and have all of their families and friends "like" the page & their child's photo. The student with the most likes wins.

Prize Ideas: a free week of classes, or free month, free costume, free dance bag or simply a dollar amount gift certificate. Don't have the money to give away - give "parent of the month" or "student of the month" or post the winning comment / picture somewhere prominent in the studio or year-end program.

-------Find Us on Facebook!------------

Dance News - Lady Gaga Edition

Gaga From the Source - Dance Magazine

Flight Safety Dance to Lady Gaga - Associate Press

You decide: appropriate use of Lady Gaga or not?

Tuesday, October 5, 2010

Need to Solve a Problem? Take a Shower!

In a world of constant connection and interruption, the best place for your creative juices to flow may be the shower!

Last week I realized that I kept discovering solutions to problems while taking a shower. In mid-shampoo, I realized that if I set-up registration in a certain way, it would eliminate hours of work for my office manager. The next day, I choreographed a brilliant combination for my tap class. The next - I got lost in imagining new lifts for my dancers to try.

Why were these moments of brilliance isolated to the shower?

Because I was "disconnected".

No ringing phones, no email notifications or text messages. I was on my own, free to let my mind wander without consequence.

This is apparently not isolated to me - Ismene Brown writes an article about a ballet conceived in a bathtub (, Steve Palina discusses his process for exploring creativity, and Wikipedia defines this state of mind.

The ten or fifteen minutes of creative energy I experienced is often referred to as "creative flow". It is that period where ideas are free-flowing and you are so involved in the task at hand that you can tune out the world. Choreographers or dance teachers, this may sound familiar: have you ever been driving while a song comes on and you don't just hear the song, you SEE the choreography. Your mind is in its creative flow.

So, the next time you need to solve a problem, create some choreography or find inspiration - "unplug" from the world. Go for a walk (WITHOUT the ipod or phone!), take a long bath or just sit in your favorite room with the TV off. Find your flow.

The next problem - remembering your ideas once you get out of the shower!
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